Philip Morris one of the world’s largest cigarette companies, is making a commitment to give up cigarettes in 2018, according to its newspaper full page adverts.
The company took out full page ads in UK national newspapers outlining their news years resolution to try to quit making cigarettes, and make heatnotburn instead.
They stopped short of giving us a date when their factories will close and gave the following promises for 2018:
Launch a website and campaign to provide smokers with information on quitting and on alternatives to cigarettes.
Offer to support Local Authority cessation services where smoking rates are highest.
Seek government approval to insert, directly into our cigarette packs, information on quitting and alternatives.
Expand the availability of new alternative products.
Peter Nixon, managing director of PMI said:
“We believe we have an important role to play in helping the UK become smoke-free. The commitments announced today are practical steps that could accelerate that goal. We recognise that never starting to smoke – or quitting altogether – are always the best option. But for those who continue to smoke, there are more alternatives than ever available in the UK.”
The PMI website states:
“We understand the millions of men and women who smoke cigarettes. They are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice. We have a commitment to our employees and our shareholders. We will fulfill that commitment by pursuing this long-term vision for success. Society expects us to act responsibly. And we are doing just that by designing a smoke-free future.”